ABOUT HER

Yashica, the dynamic founder of TBFO (@tbfo_by_yashica on Instagram with more than three lakh sixty thousand followers and www.tbfobyyashica.com), is making waves in the fashion industry with her entrepreneurial prowess and digital acumen. From an engineering student to a fashion industry innovator, Yashica’s journey is a testament to passion, dedication, and a keen understanding of contemporary consumer needs.

 

TBFO, is not just a brand; it's a movement towards uniting fashion and culture across borders. Yashica’s vision is clear: to provide modern, comfortable, and empowering clothing options for women. Her collection features trendy coord sets and long dresses that offer freedom in clothing, making it relevant and accessible to people from diverse backgrounds.

 

One of Yashica’s  key insights is the importance of comfortable clothing for working women. TBFO’s designs ensure that professional attire doesn't compromise on comfort, thereby supporting women to excel in their careers. Additionally, Yashica has been a pioneer in leveraging the power of e-commerce to expand her business reach, understanding the digital landscape long before many of her peers.

 

Yashica’s approach to fashion is both innovative and inclusive. By introducing names for her clothing lines that resonate with people, she fosters a deeper connection with her audience. Her commitment to uplifting and supporting small businesses further cements her reputation as a socially conscious entrepreneur.

 

Yashica’s  journey from engineering to fashion epitomizes the blend of technical knowledge and creative flair. Her brand, TBFO, stands as a beacon of change, promoting comfortable and empowering fashion for women. As she continues to break new ground, Yashica remains a powerful force in the fashion industry, inspiring countless women to pursue their dreams without compromising on style or comfort.